Privacy policy

Last updated: November 4, 2026

This policy explains how Maison Arlen, an online watch store operated by BVQ DIGITAL LLC ("we", "us"), collects, uses and protects personal information when you visit our website, contact us or buy from us. BVQ DIGITAL LLC is the controller of your personal information.

1. Information We Collect

Contact and order details: name, email, phone number, billing and delivery addresses, and the watches you order.
Payment information: payment confirmation and limited card details supplied by our payment providers. We do not store full card numbers.
Customer care information: messages, photographs and other details you send us, and records of returns and warranty claims.
Device and usage information: IP address, browser, device type, pages viewed and similar data collected through cookies and similar technologies.
Marketing preferences and, if you leave one, your review.

2. How We Use It

To process payments, ship orders, provide tracking, and handle returns, refunds and warranty claims (performance of our contract with you).
To answer your messages and provide customer care.
To prevent fraud and keep our website secure (our legitimate interests).
To keep business, tax and accounting records (legal obligation).
To understand how the website is used and improve it, and to measure and show advertising, where you have consented if consent is required.
To send marketing emails or messages, with your consent where required. You can unsubscribe at any time.

3. Cookies and Advertising

We use cookies and similar technologies to run the store, remember your cart, analyze traffic and measure advertising, through Shopify and our analytics and advertising partners. Where the law requires it, we ask for your consent before setting non-essential cookies. You can change your choice through the cookie banner or your browser settings.

4. Who We Share It With

We share personal information only with providers that help us run the store, including Shopify (our e-commerce platform), payment processors, our fulfillment partners and carriers, customer care and email tools, analytics and advertising partners, and professional advisers. We may also disclose information when required by law or to protect our rights.

We do not sell your personal information for money. Where advertising cookies count as "selling" or "sharing" under laws such as the California Consumer Privacy Act, you can opt out through our data sharing opt-out page or by emailing us.

5. International Transfers

We are based in the United States and our fulfillment partners may be located in China and other countries, so your information may be processed outside your country. Where required, we rely on appropriate safeguards, such as the European Commission's Standard Contractual Clauses, for these transfers.

6. How Long We Keep It

We keep order and payment records for as long as tax and accounting laws require, and other information only as long as needed for the purposes above, including resolving disputes and warranty claims. We then delete or anonymize it.

7. Your Rights

Depending on where you live, you may have the right to access, correct, delete or receive a copy of your personal information, to object to or restrict certain uses, to withdraw consent, and to opt out of targeted advertising. To use these rights, email contact@maisonarlen.com. We may need to verify your identity, and we will not discriminate against you for exercising them.

If you are in the European Union or the United Kingdom, you may also complain to your local data protection authority.

8. Security

We use reasonable technical and organizational measures to protect your information. No online system is completely secure, and we will notify you and the authorities of a data breach where the law requires it.

9. Children

Our website is not intended for children under 16, and we do not knowingly collect their personal information.

10. Changes to This Policy

We may update this policy and will publish the new version with a new date.

11. Contact Us

For privacy questions or requests, email contact@maisonarlen.com.

Maison Arlen
Operated by BVQ DIGITAL LLC
Email: contact@maisonarlen.com
Business correspondence address:
8200 NW 41st Street, 2nd Floor
Doral, FL 33166
United States